Ecommerce Profit Calculator
Built for Shopify and cash-on-delivery (COD) sellers. Enter your order outcomes, product cost, ad spend and courier charges to see your estimated net profit, margin and the profit on each delivered order.
Results
Enter your numbers and press Calculate. Your results will appear here.
These results are estimates for planning, based only on the numbers you enter. They are not financial or accounting advice.
How to use this calculator
- Choose your currency and enter your order counts: placed, dispatched, delivered and returned.
- Enter your average selling price, units per order and product cost per unit.
- Add courier, packaging, ad spend and other costs, and any recoverable or damaged returned units.
- Press Calculate to see net revenue, total cost, profit and profit per delivered order.
How it is calculated
Product cost = delivered orders x units per order x product cost per unit
Returned-stock loss = damaged units x product cost + extra write-off
Courier = dispatched x forward charge + returned x return charge; packaging = dispatched x packaging cost
Net profit = net revenue - product cost - returned-stock loss - ads - courier - packaging - other expenses
Rates = orders in each status / dispatched orders. Net margin = net profit / net revenue
Worked example
- 200 orders placed, 170 dispatched: 120 delivered, 35 returned, 15 pending. 25 were cancelled and 5 are not yet dispatched.
- Net revenue: 120 x PKR 2,500 = PKR 300,000, less PKR 5,000 discounts = PKR 295,000.
- Product cost of delivered sales: 120 x PKR 1,200 = PKR 144,000.
- Returned stock: of 35 returned units, 25 are resellable (no cost) and 10 are damaged: 10 x PKR 1,200 = PKR 12,000. The PKR 30,000 of recovered stock is not income and not a cost.
- Ads: PKR 55,000. Forward courier: 170 x PKR 250 = PKR 42,500. Return courier: 35 x PKR 150 = PKR 5,250. Packaging: 170 x PKR 60 = PKR 10,200. Other: PKR 15,000.
- Total expenses PKR 283,950, so net profit = PKR 11,050 (3.7% margin, PKR 92.08 per delivered order).
Frequently asked questions
Why is revenue counted only from delivered orders?
In cash on delivery you are paid only when the parcel is delivered. Returned and pending orders earn nothing, but they can still cost you courier charges, packaging and ad spend, which is why COD profit is often lower than order value suggests.
How are returned products treated?
Returned units that you can resell go back to stock and are not treated as a cost. Only damaged or unrecoverable units, plus any extra write-off you enter, are charged as a loss. The value of recovered stock is shown separately and is never added to profit.
Why are courier and packaging charged on dispatched orders?
You usually pay the courier and use packaging for every shipment you send, whether it is delivered or returned. Return charges are then added for returned parcels.
What should I do with pending orders?
By default pending orders earn no revenue yet, so the result shows your profit so far. You can tick the estimate option to project pending orders using your current delivered-to-returned ratio, but that is only an estimate.
Does this calculator include tax?
No. Enter selling prices and costs without tax. Tax rules vary, so please check the treatment with your accountant.
What is a good return rate for COD in Pakistan?
There is no single benchmark. It depends on the product, city, courier and how well you verify orders. Track your own rate by courier and by city over time and work on reducing it.
Is this a replacement for accounting?
No. It is a quick planning estimate based on the numbers you enter. Use your bookkeeping and an accountant for official figures.
About the E-commerce Profit Calculator
Online stores can look busy and still lose money. The e-commerce profit and loss calculator brings together revenue, product costs, delivery, COD returns, payment fees and ad spend to show the real profit or loss for a period.
In Pakistan, cash on delivery returns are the silent profit killer. A store with a 25% return rate pays delivery both ways on those orders and never receives the cash. Including return rates turns a hopeful estimate into a realistic one.
Use it monthly to track your store's health and test what happens if you improve return rates, ad efficiency or pricing.
Key Terms Explained
Gross revenue
Total value of orders placed.
Delivered revenue
Value of orders actually delivered and paid.
Return rate
Share of orders that come back.
Contribution margin
Revenue minus product and variable costs.
Ad cost per order
Ad spend divided by orders.
Net profit
What remains after all costs.
Step-by-Step Guide
Enter orders and average value
For the period.
Add return rate
Use your real number.
Enter costs
Products, delivery, fees, packaging.
Add ad spend
From your ad accounts.
Calculate profit
And test improvements.
Common Mistakes to Avoid
Counting placed orders as revenue
Only delivered orders pay.
Ignoring return delivery charges
You pay both ways.
Leaving out ad spend
It is a major cost.
Forgetting packaging
Small costs add up.
Not tracking monthly
Problems grow unnoticed.
Using estimates instead of data
Use real numbers.
Practical Tips
Confirm COD orders
Cuts returns.
Track ROAS against break-even
Know if ads pay.
Raise average order value
Bundles and upsells.
Negotiate courier rates
As volume grows.
Remove unprofitable products
Focus on winners.
Review every month
Small fixes compound.
Who Uses the E-commerce Profit Calculator
Shopify and WooCommerce stores
Own-store sellers.
Social media sellers
Orders from DMs.
Dropshippers
Thin margins.
Brands
Monthly P&L checks.
More Questions
Why use delivered revenue?
Returned COD orders do not bring cash.
What is a normal return rate?
It varies widely by category and confirmation process.
Does it include taxes?
You can add them as costs if applicable.
Can I compare months?
Run it for each month and compare results.
Why Use SoftBar Free Tools
Made in Faisalabad for people and businesses across Pakistan.
Free and fast
No sign-up, works instantly on any phone.
Private
Calculators run in your browser; your numbers are not stored.
Mobile friendly
Big buttons and simple forms for phones.
Built by a software team
The same team that builds POS and business software.
Related tools and services
More free tools
Related SoftBar services
Related searches
People also look for these when they need this service.
Want to lower returns and grow profit?
We help COD stores with order verification, courier setup, return management and performance ads. Talk to us for a free consultation.